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Asda - misleading price on roll back offer hiding price increase?
29/06/11
Asda - misleading price on roll back offer hiding price increase?
It's already common place, to find supermarkets advertising "Two for one" or "Three for a pound" offers, whilst pushing up the price of the individual item, not only to make the offer look more attractive, but also as a way of increasing prices once the "offer" has ended.
Asda have sunk to new depths with this approach.
Heinz beans and sausage tins shot up in price to 97p from 65p a while back and have recently been the subject of a "Two for a pound" offer on gondola end promotions.
Having been returned to 97p for a couple of weeks, this week saw them included in the asda "roll back" promotion.
They have been reduced to 88p per tin, with a big yellow shelf edge sticker saying "Roll back" and a stick out roll back tab.
In the corner of the label, in tiny writing, it states that the regular price of said tin of beans and sausages, is £1.02 - a price I have never seen in our local asda!
Surely a supermarket, like any other business have a product on sale at the price on the ticket for 28 days before it can then advertise it as a regular price and offer a promotion on it?
Where are trading standards and what are they doing about it?
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