Why fight supermarkets?

  03:14:49 am, by Value hunter   , 392 words  
Categories: Did you know?

Why fight supermarkets?

For far too long now, supermarkets have traded on the perception that they are good value, cheap and a one stop shop for all things to all people.
Supermarkets play on this in their advertising, their pricing policies and their "Offers" and use it to increase their profits.

Most, if not all companies, use marketing techniques, but supermarket's take this further and mislead customers, stating, when questioned on a given practice, that it is just marketing.
Supermarkets would like us to believe that competition between the big supermarkets is fierce - I don't believe it is.

Supermarkets get planning permission that isn't available to other people/businesses.
Supermarkets can hold derelict land to prevent rival businesses from opening near their stores.
Supermarkets can even sell off land with pre conditions, that prevent any company buying the land from them, from selling goods and services that might be the same or similar to the supermarket's own.
Supermarkets gather vast amounts of information about their customers and use this information and the demographics in the area, to extract the most profit from the people in that particular area.
Supermarkets may even be selling this information on, to other companies. All taken without your notice or consent.

My AIM:
I cannot persuade people not to use supermarkets, it would be an impossible task.
I can however demonstrate by my actions and posts on here, how little victories can help to eradicate the need for a supermarket from my family's weekly shop.
Breaking the strangle hold of needing to use a supermarket for things will be difficult, but it is easily achieveable.

The facts are clear - Supermarkets are destroying communities, costing taxpayers millions in extra taxation, destroying competition, destroying jobs, pushing up food prices and increasing food price inflation.
On here I will post information, experiences, of how I will wipe the supermarkets out of our regular shopping every week. Alternative sources for buying food/goods, make you aware of marketing tricks and sales that really aren't sales at all, etc.
I will link to information on other websites, regarding planning, building, opening and closing supermarkets, etc.

On their own, each little victory won't add up too much, put them together and with a little luck and the knowledge I have/gain, I can beat them at their own game, by gathering information on THEM and passing it on to others, whilst getting them out of my family's pockets for good.

1 comment

Comment from: Steve Walters [Visitor]  
Steve Walters
Morrisons.1. Still fresh items. repriced but still shows original price at checkout/my bill. 2.Offers not registering on my bill, but original prices do. 3. Ambiguous layout of items in store. causing confusion on its price. Staff trying to defend the mistakes Morrisons have made. Then admitting the mistake. And others.
13/01/16 @ 12:44


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AIM: To eliminate supermarkets completely from the weekly shopping.

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