Tag: "pricing"
07/09/10
Supermarket versus local shops - pricing
With bulk buying power, supermarkets are in an ideal position to undercut local businesses on price. The misconception that they are cheap is one that they play to in their advertising at every opportunity. So how can local businesses beat a supermarket… more »
Tags: asda, bad business, local business, marketing, morrisons, pricing, sainsburys, supermarkets, tesco
27/08/10
Asda pricing trick
A demonstration in how people face an impossible battle, when it comes to supermarket pricing. This example is courtesy of Asda (To be fair, it could be any one of the big supermarkets). Product - Little angels cotton wool pleats (Asda own brand, thereÂ… more »
24/08/10
How I mess up supermarket data collection
Supermarket's combine various methods to work out pricing to achieve the most profits possible, mainly by using demographics (that's another post entirely), in conjunction with the information it can collect about YOU and your shopping habits and buying… more »
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