A frugal life is an easy life!

You have no cigarettes, up pops Dot Cotton smoking a tab.
Hungry, but nothing much in the fridge/larder (do other people still have larders?) on comes the television and someone is sitting down to a roast dinner or scoffing a bar of chocolate.
You are running short on money for the week, some smug reality show pops up, "starring" some so called celeb who tells the camera how she's cutting back, by buying only four pairs of shoes in an over priced (non frugal) shop etc, etc.

Why?