Direct line - hiding negative website feedback
By Value hunter on Aug 21, 2010 | In Money chat, Bad business, Product reviews
Regular readers of my rants will know, that I cannot stand Direct line car insurance.
I was insured with direct line for 14 years, as well as 13 years for my better half and 2 years for sprog1.
In all that time and with just four changes of vehicle, my direct line insurance costs went UP, every single year (sometimes more than once a year if I changed a vehicle).
Even when the value and engine size of my vehicle was lowered, the price that direct line charged me INCREASED.
A few years back, for some bizarre reason, several direct line staff refused to price match their own website prices (for new customers only they told me!)
Direct line staff thought it acceptable for me to have to cancel my insurance policy and start up as a new customer, instead of just price matching what they were offering new customers and making sure of keeping my custom.
Yesterday, it became clear to me, why they chose to do this!
I had to prove to my new insurance company that I had 14 years no claims bonus - I rang direct line to get a letter sent out with proof on, as on my renewal notice, they had conveniently lost 6 years of my no claims bonus entitlement.
When the letter arrived yesterday, again, they ommitted 6 years of my no claims bonus.
My direct line insurance renewal quote this year has more than doubled, despite speaking to "customer service" and "customer loyalty" departments, nothing further could be done. I left them and went with another company. In two months, my better half will also take her insurance policy and go somewhere else.
Now what do you suppose my new insurer will do, when they see less no claims bonus than stated when I took out my new policy?
Of course, they will remove some of the discount given and the price will become the same or slightly higher than the price direct line quoted.
So how does this show Direct line are hiding negative feedback?
I googled to see if anyone else has posted online about the same problem... not a single result, very unusual!
I tried a few different terms for the same issue, once again I got nothing!
I checked the keywords that people have searched for when visiting this website via search engines, strangely, almost all references to "direct line" in search engine visits to this website have disappeared in the past ten days.
I ran a search engine search for just the term "Direct line" and went through the first ten pages of results, viewing all the links listed in them, to posts on websites.
In ten pages of links, there was not one single negative link/post, that referred to direct line!
Only promoted links to direct line were listed.
Three weeks ago I searched for the term "direct line double my insurance" and got well over four pages of links to websites where people have posted about their insurance being doubled.
It is clear from this, that google or yahoo search results, etc, are not the most relevant to what a person is searching for information about.
There are ways (I do not know how it's done, either by paid methods, buying keywords, or other underhand ways?) to remove negative posts by people all over the internet, about a business or business practice! (I didn't know this could be done!)
What is evident is that my website posts and comments, about my experience of being a direct line customer, are amongst those being "hidden" on search engine results - not a problem for me as I don't rely on huge numbers of website traffic visiting my website.
It just shows you what lengths direct line will go to, to cover up their appalling customer service and the way that they treat their customers.
UPDATE:
At long last a letter of confirmation has come through from direct line, regarding my "full" no claims bonus, that I currently have.
It's another failure though, as I have 14 years no claims bonus (as confirmed by the advisor I spoke to) yet direct line have only credited me with 12 years.
Any ideas what direct line have done with the other two years? Neither have I...
Other Direct line posts:
Direct line double the cost of my car insurance
Direct line motor insurance
Companies I wish never existed - Direct line
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