Trading standards are doing nothing about supermarkets!
By Value hunter on Jan 9, 2012 | In In real life, Bad business, Frugal wars, What is the point?, Quango watch, Rip off Britain
Supermarkets can ineffect get away with anything that they want. They are not subjected to the same laws/regulations as anyone else with a business. They are a law unto themselves and we are suffering in our pockets because of it.
I've just come off the phone with a trading standards officer, what a complete joke!
I reported Asda in my area and on a national scale for clearly misleading customers in their recent "price drop" campaign.
Asda:
On January 3rd 2012, Asda post on twitter about their "price drop" campaign, linking to their national blog on the Asda website (No doubt an email campaign as well?) stating that "Warburtons toastie loaf was now only £1.15 down from £1.35" alongside some other products that were reduced.
I replied that this was not the case at all.
The price in the week of 10th Dec 2011 the price was £1.15 and reminded them that they had increased the price to £1.30 from the week of the 18th Dec 2011, over the Christmas and New Year period (ie, the previous 14 days).
The new price of £1.35 represented another increase of 5p per loaf, both instore and on their website.
I could not find any store that was offering the £1.15 "price drop" price advertised.
I reminded them that a higher price must be charged for 28 days before it can be claimed to be "on sale"
Asda did not reply.
24 hours later, I notified Asda again.
Asda staff on twitter did not know which blog post I was referring to, despite these same staff posting on twitter about it and including a direct link to it.
I sent them the links to both their national campaign blog and to their website price checker showing the new higher price of £1.35
I received a reply back saying "Thanks - we'll look into it" around teatime on the 4th of January 2012.
That evening, their national blog was changed to drop the claim that warburtons toastie loaf (and some other products advertised in the same paragraph) was part of their "price drop". Nothing from Asda since and the price continues to be the increased price of £1.35
I notified Trading standards of this and awaited a call back.
This morning I spoke with my local trading standards office.
I'm told that trading standards have "home authority agreements" with other trading standards departments - which means trading standards in the area of asda's head office would have complaints referred to them for investigation.
This complaint will be referred to them but they may not act upon it, as it's only an individual complaint.
- How many complaints are required before trading standards will act?
* It doesn't go off the number of complaints!
- So breaking the law doesn't mean that a complaint will be acted upon?
* But this is just one complaint... it will be logged. They [trading standards in asda head office area] will be working closely with asda...
- I hear this all the time about how official bodies are "working closely" with companies, it's usually code for "doing nothing," and the logged complaint will be dropped after a short while. Who is working closely for us, the customers?
* [Silence!]
- We the taxpayer, fund trading standards to monitor supermarkets and other businesses, and to act when the law is broken, as is clearly the case here
* We do monitor the supermarkets!
- So how did trading standards manage to miss a national blog that mentioned a product directly, miss twitter posts of which trading standards is listed as a user of, miss a national advertising campaign, miss that the price hasn't been charged for 28 days at the higher price and now state that it won't act upon clear information given?
* We can't monitor every single price...
- I'm not talking about our local asda having one wrong price, this is a national campaign probably backed up by an email campaign?, a prime time television promotion, promoted via twitter, facebook, etc, and listed on their national website and instores across the UK at an inflated price which doesn't tally with their advertised "price drop"?
Don't you think this is reason enough to act?
* We do not have the time or resources available...
- Resources? It is free, costs are claimed back when the case is put before a court.
* We are going around in circles now...
Always the same response from businesses when they don't have an answer... "we are going around in circles now" - we wouldn't be going around in circles if they provided us with a straight answer!
I left the trading standards officer with one more issue - how could it be, that despite claims that there is no collusion between the big supermarkets, yet for the entire Christmas and New Year period, rival supermarkets across the country had exactly the same opening and closing times?
* There is nothing wrong with having the same store times between supermarkets...
Totally and utterly useless.
If I were to run my business in this way, trading standards would be all over me like a rash.
It would appear that supermarkets can do whatever they like, and that regulation and trading standards are quite happy to do nothing about it what so ever!
If trading standards are not working for us, why do we continue to pay them millions of taxpayer's money each year?
Even more worrying, who will stand up for us, the customer?
At a time when family finances are stretched to the limit, we need to know that trading standards are doing their job correctly and on our behalf, not on behalf of the big four. Clearly, this is another example of a watchdog/regulator not being fit for purpose!
UPDATE:
In response to comments received, I have provided information on laws and codes of practice that can be applied, in this case. Where possible, I have also provided links to information online for your reference.
Section 20 of the Consumer Protection Act 1987 makes it a criminal offence for a person in the course of his business to give consumers a misleading price indication about goods, services, accommodation (including the sale of new homes) or facilities. It applies however you give the price indication - for example, in a TV or press advertisement, on a website, by email or text message, in a catalogue or leaflet, on notices, price tickets or shelf-edge marking in stores, or if you give it orally, for example on the telephone.
Under section 25 of the Act, the act gives the Secretary of State power to approve codes of practice to give practical guidance to traders. It is addressed to traders and sets out what is good practice to follow in giving price indications in a wide range of different circumstances, so as to avoid giving misleading price indications. Â
It is guidance, rather than mandatory, although it may be taken into account in establishing whether an offence has been committed under the Act.
It is in the business' interest to be able to demonstrate that any claims they have made are accurate and valid. The Act makes it an offence to obstruct a Trading Standards Officer intentionally or to fail (without good cause) to give any assistance or information the Officer may reasonably require to carry out his duties under the Act.
This code of practice deals only with the requirements of Part III of the Consumer Protection Act 1987.
Where a reduced price is claimed then the product should have been offered for sale at the higher price for at least 28 days in the previous 6 months in the same outlet. If the comparison does not meet those criteria then they should provide an explanation which is unambiguous, easily identifiable and clearly legible to the consumer
Where traders make use of advertisements they should have regard to the relevant rules governing misleading advertising via the Advertising Standards Association.
Other law:
Consumer Protection from Unfair Trading Regulations 2008 - As published on Trading standards own website
http://www.tradingstandards.gov.uk/advice/advice-business-ftbussum3.cfm
As is clear, there are many grounds for action by trading standards, a convincing argument for ignoring a legitimate complaint about a national campaign I have yet to hear.
No retraction was made by asda, no acknowledgement was published to thousands of people it advertised to that it got it wrong, made an error, etc.
It took almost 2 days before asda simply removed the text claims from their blog post. Nothing more about it was said.
16 comments
« Santander error is my own fault? | Actual loss or penalty charge? » |